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meta-giggle

So there's a lot of outrage going around about Sci Fi Channel's rebranding as "Syfy." Some of it is about language, some of it is about branding stupidity, but most of it as about the reporting on the name change.

"The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.

and

“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”

are good quotes. Brooks is the president of the network.

Much hay has been made of "syfy" being Polish for venereal disease, and it's good for a giggle.

It's not really, though. "syf" is short for "syfilis." "syfy" is a plural form in Polish. It's often used to refer to filth and can refer to venereal disease. It's also used to refer to really bad acne.

"The Acne Channel" is a really great way to distance the network from dysfunctional antisocial boys in their parents' basements. Really it is...

Comments

karisu_sama
Mar. 18th, 2009 09:19 am (UTC)
WTF?!?
WHAT?? They're not trying to call it (the annoyingly time-honored) "Skiffy"???????????????????????

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