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So there's a lot of outrage going around about Sci Fi Channel's rebranding as "Syfy." Some of it is about language, some of it is about branding stupidity, but most of it as about the reporting on the name change.

"The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.


“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”

are good quotes. Brooks is the president of the network.

Much hay has been made of "syfy" being Polish for venereal disease, and it's good for a giggle.

It's not really, though. "syf" is short for "syfilis." "syfy" is a plural form in Polish. It's often used to refer to filth and can refer to venereal disease. It's also used to refer to really bad acne.

"The Acne Channel" is a really great way to distance the network from dysfunctional antisocial boys in their parents' basements. Really it is...


Mar. 18th, 2009 01:01 am (UTC)
Brooks is the president of the network.
Do you have a good source for that? All I can find is he resigned from USA 10 years ago and in 2004 was VP of research for Lifetime. He has written a ton of articles and books on TV trivia, and his web page says he consults for those wanting advice on marketing TV shows.

Not that I care, even though Sci-Fi comes with my cable HD package, any time I surf to it there's crap - either interminasble reruns of Stargate or their made-for-lobotomy-patients movies and serials.
Mar. 18th, 2009 01:30 am (UTC)
Sorry, mixed up my attribution. I thought I had put a quote in there from David Howe, president of Sci Fi Channel.

How's this?

“What we love about this is we hopefully get the best of both worlds,” Mr. Howe said. “We’ll get the heritage and the track record of success, and we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.”
Mar. 18th, 2009 01:33 am (UTC)
and we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.

Soooo... up till now they've been trying to attract the frakkin' toaster demographic?
Mar. 18th, 2009 01:41 am (UTC)
Well, it would explain why the new Caprica series is going to be a soap-opera...

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