Television network producers start brainstorming for a dirt-cheap thing to run during the super bowl (besides reruns).
Someone has a flash of inspiration (that's the unbelievable part) and comes up with the cheapest, most absurd bit of cuteness to hit the TV since Hamtaro.
They name it Puppy Bowl.
So what's Puppy Bowl?
Build a play area and decorate it like a football stadium.
Put a bunch of puppies in it for a few hours.
Film them playing in the "stadium."
Edit it down to three hours (including a "tailgate party" and a kitten "half-time show").
Run that baby.
This year was Puppy Bowl III, and it featured (besides the aforementioned half-time show and tailgate party) plenty of instant replays and "bowl cam" (a camera mounted at the bottom of the puppies' water bowl).
I watched about 10 minutes. Funniest thing ever.
