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Ford and the AFA...

This might have only been a blip on your radar, but earlier this week Ford's Premier Auto Group (holders of Land Rover and Jaguar) pulled its ads from gay media outlets.

The AFA takes responsibility for this, and say it's a result of their threatened boycott.

Now Premier Auto Group posted a significant loss last quarter, so this may just be a coincidence.

But I think the AFA can't quit here. They've still got to boycott Ford because their profitable Volvo subsidiary is still buying ads in gay media.

But that's only the tip of the iceberg. They need to boycott Ford until Ford divests from one of its Japanese holdings. Which one and why? Mazda. They sell 800,000 cars a year (worldwide) under the name of a pagan god. Sure, Zoroastrianism isn't big now, but back in the day it was one of the strongest competitors of Christianity, the state religion of the Persian Empire, with its god Ahura Mazda leading the charge. Christianity didn't beat it, either; it took the Moslem invasion of Persia to reduce their numbers and drive the remaining belivers into India.

Every car they sell, every ad they place anywhere keeps on repeating the name of a heathen god. Ford must be boycotted.

Comments

( 10 comments — Leave a comment )
fairegoddess
Dec. 10th, 2005 04:14 pm (UTC)
Nifty. That makes me a double threat to the AFA.
dinogrl
Dec. 10th, 2005 04:56 pm (UTC)
I had an RX7 two cars ago.
I give all my cars a name.
I named it Ahura.
People thought it was a trekkie name. Sigh.

I wonder when they are going after Daimler-Chrysler...oh wait, it has Christ sorta as part of it's name. Sorry...my bad.
bovil
Dec. 10th, 2005 05:58 pm (UTC)
Daimler-Chrysler is playing some really interesting (brand- and marketing-wise) positioning games. They had a German in charge of Chrysler until just a few weeks ago, and as a profitable American car company they're trying to kill the idea of "The Big Three" because it just yokes them to two failing car companies (not good for their stock or continuing sales).

They're too strong and too multinational to take a significant hit from such a boycott.
johno
Dec. 10th, 2005 08:19 pm (UTC)
They're too strong and too multinational to take a significant hit from such a boycott.

Disney also ignored the boycot. The group which called the boycot claimed 50,000 folks didn't go disneyworld/land during the first year of the boycott. To Disney this is a very slow day, during the depths of the slow season.
esprix
Dec. 11th, 2005 01:01 am (UTC)
Yeah, especially considering what family in their right mind is going to boycott Disney? Their kids would bug them to no end. The boycott was negligible at best, but of course those who claimed to have done so will spin it to make it look bigger than it ever could have possibly been.
esprix
Dec. 11th, 2005 12:59 am (UTC)
I'm actually inclined to agree that Ford was making some advertising cost-cutting decisions and figured, hey, if we're going to make some cutbacks, at least we can mollify some of these loudmouths in the process, since they decided to leave in some ads (which were probably the ones that actually - *gasp!* - sold to that demographic, perhaps, while the ones they pulled didn't?).

Then again, maybe I'm just optimistic.
bovil
Dec. 12th, 2005 04:51 pm (UTC)
Ford's overseas divisions are pretty independent, particularly when they're making money. Word on the street is that Premier Group was looking to cut all sorts of spending back in September when the loss was first evident.
darrelx
Dec. 12th, 2005 10:08 am (UTC)
The Japanese company "Mazda" did not name themselves after the god Ahura Mazda.

They named themselves after the first car they built (they were then known as the Toyo Cork Kogyo Co., Ltd and later renamed themselves in 1984 to "Mazda"), the Mazdago which was distributed in the early 1960's by Mitsubishi Motor Company.

...but even if they *did* name themselves after a god from a little-known religion, that's no reason to call for a boycott.
darrelx
Dec. 12th, 2005 01:02 pm (UTC)
Correction: The Mazdago was built in the 1930's. It was basically a Motorcycle front end on a tricycle frame with a small pickup truck for the rear half.
bovil
Dec. 12th, 2005 01:39 pm (UTC)
Sarcasm is lost on you, isn't it?

BTW, you're also wrong. You haven't provided any information to back up your argument (the Mazdago page doesn't even give years), much less explain the source of the name.

Toyo Cork Kogyo, a company that manufactured "cork" from alternative materials (Abemaki tree bark, not cork-tree bark) found itself in dire straits after WWI when real cork became available in Japan again. A group of investors, including "founder" Jujiro MATSUDA bought it up, changed the name to Toyo Kogyo Kaisha Ltd. and shifted it into light-industrial production, including three-wheeled "trucks."

Like many Japanese companies, its name originates with the name of its founder.

The German pronunciation of "Mazda" (Mats-da) is incredibly close to the Japanese pronunciation of "Matsuda" (Japanese does have this tendency to drop syllables or parts of syllables). It's something of an alternate romanization of Jujiro Matsuda's name. It also is (according to Ford's own website; follow the link to the Centennial website), a nod to Ahura Mazda by Matsuda.

All vehicles made by TKK from the late 20's carried the "Mazda" name. In the 60's Mazda had already branched out into Rotary motor production and started building full-sized cars.
( 10 comments — Leave a comment )